Stay in the Black Hills
With a property management company that stays here with you.
We aren’t some big corporation from across the country (or the sea). We’re a team of native South Dakotans from right down the road.
We know how to price and position your vacation home for maximum profit in our regional market. And our team of locals is always standing by to help.
We don’t just live in the Black Hills. We get the Black Hills — and what it takes to make your vacation home succeed in this beautiful, historic land.
We love the Black Hills as much as you do
And we care for your property as well as you would
We didn’t always dream of starting a vacation home rental agency…
But now, we’re sure glad we did.
Hi! We’re Jordan and Josie Hirschfeld: lifelong South Dakotans, founders of Stay in the Black Hills, and parents to four sweet kids.
When we got married, we had big dreams, like most young couples. But life threw some curve balls at us. After one too many job changes, some unexpected bills, and not enough money to raise a family, we said, “That’s it!”
We decided to try our hand at earning some extra money by renting our home on Airbnb. We got to work renovating our space, bought some extra furniture, and moved into our unfinished basement.
We hoped we could make a couple hundred bucks… but we were blown away by our success!
After digging deeper into the short-term rental industry and the local market, we realized there was a need for vacation property management in the Black Hills. So we started a management firm.
We’ve learned a lot about the business through our personal experience (both mistakes and victories). We bring all those lessons to our rental properties at Stay in the Black Hills. We’re proud to say we have now hosted 80 property owners and 90,000 happy guests in the area — and counting!
Jordan Hirschfeld
Founder • Vacation Rental Advisor • Licensed Real Estate Agent
Jordan turns market data and property insights into maximized profits, so owners can relax while their rental works smarter — not harder.
Josie Hirschfeld
Operations Support & Bookkeeping Oversight
Josie keeps operations running smoothly and the books in check—often while juggling toddlers and keeping Jordan on task. Behind the scenes, she leads our bookkeeping team with precision, focus, and a whole lot of heart.
Jeff
Nelson
Owner Success Manager
Jeff ensures both owners and guests enjoy a seamless, five-star experience — from the first handshake to the final review.
Bill
Godbey
Maintenance Manager
Bill’s deep understanding of preventive maintenance and long-term property care sets him apart. His knowledge runs deep, and his proactive approach keeps properties running smoothly and guests happy — every single stay.
Alisha
Godbey
Lead Designer • Licensed Real Estate Agent
With a keen eye for detail and a deep understanding of what travelers want, Alisha transforms homes into high-performing, standout properties in the Black Hills.
Jeniza
Eroy
Marketing Manager
Jeniza is the creative engine behind our brand—leading design, social, and marketing with bold vision and energy. A top-tier designer with sharp strategy chops, she brings every visual to life with intention and keeps our brand unmistakably “us.”
Jaymar Tinapay
Assistant Lead, Guest Services
Jaymar is on the front lines of communication, responding to guest inquiries, requests, and concerns across phone, text, and platform messaging. He ensures issues are resolved quickly — or escalated when needed — to maintain a smooth guest experience.
Diane Rose Afan
Guest Experience Manager
Diane leads our guest communication strategy, ensuring every interaction reflects our high standards of service. She handles escalations, resolves complex issues with care, and works behind the scenes to deliver a seamless, 5-star guest experience from booking to checkout.
Roxanne Tapay
Finance Manager
Roxanne keeps the financial side of your rental organized and accurate, so you always know your numbers are in good hands.
Joiemarie Licnachan
Lead Bookkeeper
Joiemarie handles the details behind the dollars, ensuring every receipt, report, and payroll is spot-on and on time.
Gerard Cueto
Guest Services Representative
Gerard brings extensive experience in vacation rental management and guest relations, known for delivering top-tier service in fast-paced hospitality settings. From first impression to final farewell, he approaches every guest interaction with professionalism, warmth, and a dedication to excellence.
They really understand what makes a vacation rental successful
We’ve managed our own property from a distance in the past, but as the business grew, we realized we needed someone local to help us out. Jordan and Josie have done an excellent job! They have great ideas to improve our property but also listen to our input. They’re great communicators with us and our guests.
–Brent V.